Evaluate social identity theory, making reference to relevant studies.
This will lead to the work conducted by Tajfel and Turner on intergroup conflict concentrating and the main variables of this research.
Assessment of his evaluation will be discussed for the use of a discursive psychological approach. Social Identity Theory defines group cognitively- in terms of peoples self conception as group members.
A group exists psychologically if three or more people construe and evaluate themselves in terms of shared attributes that distinguishes them from others Hogg cited in Burk Need essay sample on Billigs Evaluation of Tajfel Theory of Depending on these group structures determines the way an individual will act and feel.
Social identity is the individuals self concept derived from the perceived membership of social groups Hogg and Vaughn The group is viewed as influencing the individual and this can often distort the individuals thinking and result in the production of conflict Brown The work of Henri Tajfel concentrated more on the study of intergroup relations.
It was Tajfels personal experience as a survivor of the Holocaust that fuelled his passion to understand prejudice, discrimination and intergroup conflict. Tajfel believed that the personality approach was inadequate in explaining prejudice and he used a social psychological approach.
This approach was concerned with the relationship between large groups and the social judgements they make in society. His early work concentrated on social perceptions where his research focused on the phenomenon of judgement and categorisation Brown This was evident from the research conducted by Tajfel and colleagues in the participants show how even when there is no objective basis to the existence of the group or any reason or point to them that they still show favouritism to what they class as the ingroup.
During the minimal group paradigm MPG experiments conducted by Tajfel and his colleagues in the s the participants were randomly divided into two groups. The participants were then asked to distribute monetary rewards to pairs of other participants.
The only relevant information they had about the other participants was which group they belonged too. Brown Tajifel and Turner believed that it was this behaviour from individuals belonging to groups that demonstrated the unique way in which the social identity theory combines the cognitive with the social.
They believed that there was significant distinction between personal and social identity, which underpinned the difference between interpersonal situations and group situations Brown Tajfel and Turner identified three variables whose contribution to the emergence of ingroup favouritism was particularly important.
Firstly, the extent to which individuals identify with an ingroup to internalize that group membership as an aspect of their self-concept. Secondly, the extent to which the prevailing context provides ground for comparison between groups. Lastly, the perceived relevance of the comparison group, which itself will be shaped by the relative and absolute status of the ingroup.
Individuals are likely to display favouritism when an ingroup is central to their self-definition and a given comparison is meaningful or the outcome is contestable. However Tajfel and Turner argue that competition is not a sufficient condition for intergroup conflict and hostility.
Tajfel does not deny the importance of competition between groups, personality types as explanation for origins of prejudice but argues that mere perception of the existence of another group can itself produce discrimination.
Tajfel and Turner argue that, before any discrimination can occur, people must be categorised as members of an ingroup or an outgroup, but more significantly the very act of categorisation by itself produces conflict and discrimination Tajfel and Turner Billig was closely involved with Tajfel in his early research into the social identity theory.
His critique of Tajfels work is based on an outcome of set intellectual choices made by researchers. Billigs own choices led him to follow the study of discourse and rhetoric Brown Billig talks about how Tajfel came so close to explaining the Holocaust according to his theory, but in the end he avoided making those implications.Tajfel – concerned with the study of intergroup Social Identity Theory (SIT) is based on Tajfel’s idea of relations between groups being defined by cognitive biases.
The aim of the theory is to investigate and degree of social consensus about the evaluation of.
Social Identity Theory (Theorist: Henry Tajfel) Social Categorisation. Grouping of different social circles based on the members’ stereotypical culture and behaviour. Social Identity. Identifying yourself with a particular social group based on their in-group norms.
Cultural . The theory of Social Identity further asserts that membership of a group results in emergence of an in-group and/or self-categorization and enhancement in a manner that discriminates out-groups while and favoring the in-group. Social Identity Theory proposes that group formation goes through three stages: Social Categorisation: this is seeing yourself as part of a group.
As well as a personal identity (who you see yourself as) everyone has a social identity (the groups they see themselves as being a part of).
Evaluation of Explanation. Tajfel's social identity theory has become one of the main theories in European social psychology. How might pricing decisions be influenced by knowledge of the Product Life Cycle? Product Life Cycle (PLC) shows the stages of a new product going through in the market place.
In general, a product goes through introduction, growth, maturity and decline.