Fungi are common contaminants of dairy products, which provide a favorable niche for their growth. They are responsible for visible or non-visible defects, such as off-odor and -flavor, and lead to significant food waste and losses as well as important economic losses. Several traditional methods also called traditional hurdle technologies are implemented and combined to prevent and control such contaminations. Prevention methods include good manufacturing and hygiene practices, air filtration, and decontamination systems, while control methods include inactivation treatments, temperature control, and modified atmosphere packaging.
There are many different opportunities for doing so, from foreign direct investment to indirect methods like using a distributor or licensing. We have put together this article to give you an overview of different market entry strategy examples and explain what each of them is best for.
How to enter a new market The first step of entering a new market is conducting market research. This includes assessing the current market situation, its size and trends, how strong the competition is and what are the laws and regulations that you will need to comply with.
Based on the overview of the market, the next crucial step is choosing the best market entry strategy.
The market analysis will be compared to factors such as your aims, risk tolerance, available resources, and competitiveness. After we have found the best market entry strategy for you, we will move on to putting together a detailed business plan.
Emerhub offers all the services that are necessary for expanding to a new market, from carrying out market research to compiling a business plan. We are familiar with the local markets and assist you with expanding your business by finding the best market entry strategy in Indonesia, Vietnam or the Philippines.
You can set up an export company or use a local distributor. However, establishing your own export company and using a local distributor are not mutually exclusive.
You can be an exporter and additionally appoint local distributors, too. Some of the assets of assigning a local distributor include an already existing client base, supply chains, and experience in the local market.
Exporting allows a company to enter many markets at the same time without much capital investment. Read more about the benefits of using an importer of record service. You will receive royalties in exchange. This is especially lucrative when your licensee holds a good position in the local market.
Although one of the fastest and most profitable ways to expand your business to foreign markets is to use licensing market entry strategy, it also has its risks.
However, with a carefully prepared license agreement, licensing can be a great method for bigger companies to expand their markets. Especially for companies with stronger brands or for businesses with a unique technology that local players need access to. One of the most well-known brands in the world, The Coca-Cola Company, also collects a lot of its profits through licensing agreements.
Another example of licensing is Microsoft Office. The franchisee is allowed to use the same marketing campaigns as well. Franchising is also a good way for bigger brands to expand, although it demands slightly more investment than licensing.
However, it is still less capital-demanding than setting up a new legal entity. In Indonesia, all luxury fashion brands are franchisees at least technically because the law requires it. You create a third company with your partners and are more involved in the local market than in the case of licensing or franchising.
Starting a new company requires more capital than cooperating with a local partner. However, compared to other market entry strategies where a local partner exists, setting up a new company gives you full control over your foreign operations.
Exporting is the least capital-consuming market entry strategy. However, it may have the lowest foreign ownership percentage.
Outsourcing — an alternative to setting up a new company Setting up your own company is sometimes, but may not always be, the best way to enter a new market. Although it may have the highest potential to gain profit, it also carries the highest risks due to larger contributions.
When setting up a legal entity seems too risky or you would like to test the market first, outsourcing is your way out. Outsourcing means that all the business processes are delegated to a third party such as Emerhub. These services include, for example:An example of this type of innovation is the recent investment by Ornua in the production of a local cheese for the Saudi market utilising Teagasc technology.
Time is . integrated marketing communications manager - jarlsberg cheese Professional Summary Motivated and highly creative marketing and advertising professional experienced in CPGs, brand strategy, advertising & promotions, integrated marketing communications, digital marketing and packaging.
HP-treated dairy products available on the market as this technology meets consumer’s expectations for more “natural” and less-heavily p rocessed food products. Conclusions Salt content in cheese in the UK is high.
There is a wide variation in the salt content of different types of cheeses and even within the same type of cheese. Despite this, % of cheeses have already met their respective targets.
BioMed Research International is a peer-reviewed, Open Access journal that publishes original research articles, review articles, and clinical studies covering a . 1 cheese rind or 1 cup shredded cheese or whatever (I use the heel of the Jarlsberg from the most recent time I made fondue).
The cream is a double-edged sword. It adds richness (because of the fat) at the expense of heartiness (because of the liquid).