Practice Test Scaling Techniques in Business Research Scaling techniques in business research often used in the context of research specially in context of social or business research.
Attractiveness of packaging b Most of the common statistical methods of analysis require only interval scales in order that they might be used. These are not recounted here because they are so common and can be found in virtually all basic texts on statistics. Ratio scales The highest level Scaling techniques measurement is a ratio scale.
This has the properties of an interval scale together with a fixed origin or zero point. Examples of variables which are ratio scaled include weights, lengths and times. Ratio scales permit the researcher to compare both differences in scores and the relative magnitude of scores.
For instance the difference between 5 and 10 minutes is the same as that between 10 and 15 minutes, and 10 minutes is twice as long as 5 minutes. Given that sociological and management research seldom aspires beyond the interval level of measurement, it is not proposed that particular attention be given to this level of analysis.
Suffice it to say that virtually all statistical operations can be performed on ratio scales. Measurement scales The various types of scales used in marketing research fall into two broad categories: In comparative scaling, the respondent is asked to compare one brand or product against another.
With noncomparative scaling respondents need only evaluate a single product or brand. Noncomparative scaling is frequently referred to as monadic scaling and this is the more widely used type of scale in commercial marketing research studies.
Comparative scales Paired comparison2: It is sometimes the case that marketing researchers wish to find out which are the most important factors in determining the demand for a product.
Conversely they may wish to know which are the most important factors acting to prevent the widespread adoption of a product. Take, for example, the very poor farmer response to the first design of an animal-drawn mould board plough.
A combination of exploratory research and shrewd observation suggested that the following factors played a role in the shaping of the attitudes of those farmers who feel negatively towards the design: Suppose the organisation responsible wants to know which factors is foremost in the farmer's mind.
It may well be the case that if those factors that are most important to the farmer than the others, being of a relatively minor nature, will cease to prevent widespread adoption. The alternatives are to abandon the product's re-development or to completely re-design it which is not only expensive and time-consuming, but may well be subject to a new set of objections.
The process of rank ordering the objections from most to least important is best approached through the questioning technique known as 'paired comparison'. Each of the objections is paired by the researcher so that with 5 factors, as in this example, there are 10 pairs- In 'paired comparisons' every factor has to be paired with every other factor in turn.
However, only one pair is ever put to the farmer at any one time. The question might be put as follows: Which of the following was the more important in making you decide not to buy the plough?The Measurement & Scaling Technique helps us to: explain the concepts of measurement and scaling, discuss four levels of measurement scales, classify and discuss different scaling techniques, and select an appropriate attitude measurement scale for our research problem.
Log and Tree Scaling Techniques Daniel Cassens Purdue University Buying and selling logs and standing trees based on an estimate of the number of board feet they contain is an everyday practice in the lumber industry. However, it can also be a very confusing practice.
There are a. Mark Tyrrell's Therapy Skills» Psychotherapy Techniques» 3 Scaling Questions From Solution Focused Therapy.
3 Scaling Questions From Solution Focused Therapy How to use scaling to break down black and white thinking (with video demonstration) Scaling engages the ‘thinking brain’ and loosens the grip of the ’emotional brain’. Chapter 3: Levels Of Measurement And Scaling.
Chapter Objectives Structure Of The Chapter Levels of measurement it is an important topic since the type of scale used in taking measurements directly impinges on the statistical techniques which can legitimately be used in the analysis.
This scaling technique gives the marketing researcher. 1 1 Measurement and Scaling Techniques Dr.
Rohit Vishal Kumar Associate Professor (Department of Marketing) Xavier Institute of Social Service P.O. Box No: 7, Purulia Road. Image scaling is used in, among other applications, web browsers, image editors, image and file viewers, software magnifiers, digital zoom, the process of generating thumbnail images and when outputting images through screens or printers.